Our curriculum focuses on real-world application and achieves this through expertly designed learning experiences. Hands-on exercises and interactivity are at the heart of every Blackbaud University class, and classes are designed to support a variety of user roles.
Organizational Best Practices Curriculum
As the recognized leader in nonprofit solutions, Blackbaud University is committed to sharing not only our technology expertise, but also our industry experience. The Organizational Best Practices curriculum is designed to give you the knowledge about relevant nonprofit topics you need to be successful. These courses will explore strategies, inspire conversation, and help you apply industry best practices at your nonprofit organization.
Organizational Best Practices offers courses in three distinct pillars:
Fundraising: Learn to create a robust fundraising strategy to maximize your potential — raise more dollars and retain more donors.
Marketing: Learn to craft and share your mission effectively — through multiple channels and with audience focused messages.
Essentials: Learn strategies to optimize your staff and processes across the social good ecosystem — including events, scholarships, finance, and more.
Do you ever wish you could test out new donor strategies in a safe learning environment? Join us for a simulation-style experience to learn industry-proven acquisition and retention tactics.
This workshop focuses on:
- Brand: Create, maintain, and communicate a consistent message to your constituents
- Acquisition: Use donor personas and communication methods to target prospects
- Retention: Maximize donor loyalty and revenue using a variety of strategies, channels, and technologies
- Real-world Practice: Learn and make mistakes without putting your organization’s budget on the line